Tag Archives: Florentijn Hofman

Rubber duck artist Florentijn Hofman doesn’t understand intellectual property

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It was announced this week that Dutch artist Florentijn Hofman will bring a smaller version of the Hong Kong duck to China’s capital for Beijing Design Week in September. Accompanying the duck will be Hofman’s inflated ego and wilful misunderstanding of copyright and intellectual property.

In previous coverage of the Hong Kong duck we’ve largely overlooked Hofman’s ridiculous statements (he claimed Hong Kong’s Victoria Harbour would “never be the same“) about the “meaning” behind his work: ‘artist says pretentious thing about art’ isn’t really news. What is worth discussing however is Hofman’s equally ridiculous statements about intellectual property and the monopoly he seems to think he has on depictions of rubber ducks.

The stated objective of Hofman’s visit to Beijing Design Week is to “drive an awareness programme raising the sensibility towards intellectual property rights around China”. This is an admirable goal for sure, but one that is entirely unsuited to Hofman’s work.

As Jeremy Goldkorn pointed out on Twitter, rubber ducks predate Florentijn Hofman by a long time. The first rubber ducks appeared in the late 19th century as rubber manufacturing became widespread. In fact, the iconic nature of the rubber duck in pop culture is what makes Hofman’s work so successful, something he previously acknowledged. Since bringing his work to China however, Hofman (and his representatives) have taken a different approach, seeking to claim that companies that riff on or recreate the Hong Kong duck are infringing upon the artist’s “intellectual property”, a narrative that has been seized upon and bolstered by the Chinese press in a series handwringing editorials.

From a moral standpoint, Hofman’s case is fairly strong. Recreations/copies of the Hong Kong duck that popped up in Chinese cities were crass opportunism at best, a way to piggyback on the huge amount of goodwill Hong Kong was receiving from the duck’s presence in Victoria Harbour. What the recreations do not do is infringe upon Hofman’s intellectual property rights. Making a larger version of an existing object does not give one copyright over other depictions of that object.

When discussing copyright and creativity, the words we use matter. Hofman is well within his rights to say that copying his idea (of taking an existing object and making a large, inflatable version of it) is kind of a dick move, but to make this a debate about intellectual property only further degrades an already vague, unhelpful term.

tl;dr “Pretentious Artist Doesn’t Understand Intricacies of Copyright Law”

Source: http://shanghaiist.com/2013/06/25/rubber_duck_artist_florentijn_hofman_doesnt_understand_intellectual_property.php

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